What Goes into the Creation of a good magazine ad


In the world of business, ads are a great way to get your name out there. You can find them in newspapers and magazines, on TV and radio, or even on billboards. Of course, not all advertisements are created equal. A good magazine advertisement stands out from the crowd by attracting attention and catching people's eyes quickly. In this blog post, we'll discuss what goes into creating the perfect magazine ad so you can create ads that work hard for you!


How magazine advertising can benefit your business

  • Magazines focus on creating engaging content that lasts and grows traction with readers.
  • A magazine audience has subscribed to that title, making them loyal and highly targeted.
  • Repurpose your print advert. You can also use your ad on social media and your own website.
  • Repeat exposure for brand awareness. People will typically pick up a magazine multiple times and often over months.

Related: 5 Reasons to Advertise in Magazines


Design for the size of ad you purchased

It's no good thinking you buy a quarter-page space and cram as much information into it as you would a full page.

They are called 'display adverts' for a reason!

They have to engage the reader in a way that will heighten their interest. This is done through creativity, compelling copy and interesting visuals. If you would like to help your target audience understand your product or service through words, then advertorials are the best way to do this.

Great pictures: choose your best images. For smaller ads, ideally, stick to one impactful shot.

Excellent copy: use headlines, bold text and sub-headlines to make sure your message is clear to the magazine reader.

If you can't find the perfect word or phrase that encapsulates what a product does, then get creative! Consider using emojis as an alternative way of showing how something feels without having someone read it.

Don't be afraid of white space and bold colours to make your print advertisement stands out.


Your Brand Guidelines

If you haven't yet set out some brand rules, now is the time. A brand guideline simply explains the best way to use your logo, font and colour palette. It can also include examples of how you want products or services portrayed in advertising - for example: what size typeface should be used? This doesn't need to be fancy, just a word document that tells the designer what fonts, colours, and logos to use.


Magazine Ad Placement

The best rule of thumb is to place your ad on the same page as a related article. For example, in Western Horse UK, we place the Nutravet advertisement next to our 'Ask the Vet' feature or place Horse Breeder ads in our Breeding Special section.

Pro Tip: Ask for your design to be placed on a right-hand page!




In conclusion: An effective print ad is about creativity - we want something memorable from our advertising campaign., compelling copy (text) and a nice photo.



Do you need help with advertising?

We've been in the business of making ads for Equipreneurs for over 10 years. Our team will work with you to create a campaign that gets results. Whether it's copy or design, we have the expertise and experience to make your design stand out from the crowd.

With our packages, many come with design included! You can save time and money by letting us handle all aspects of your ad campaign. It's easier than ever before to get started on an advertisement today!

One of our experienced designers can create an attractive and effective advert for you. Prices start from £30 depending on the size and complexity, contact us for more information: 01245 939001 [email protected] or keep in touch by email 👇





Creating artwork for print can get a bit technical, but if you want to achieve the crisp impactful design that you envisioned, then it is essential to take the time and understand the specifications that the print publication requires. Also if you are using a graphic designer, don't assume that they will know the details from previous experience, while most magazines have broadly the same requirements there may be some differences and not every graphic designer has experience of producing artwork for print.

Here are our tips and requirements for creating ads that will print the way you expect them to; but first let's talk about Bleed, Trim and Type:

TRIM: Trim is the final page size after it has been cut at the printers.

BLEED: Bleed is the margin for error in case the page is cut a millimetre or two in the wrong direction. We allow 5mm extra on all four sides to ensure that no white edges make it into the final product.

TYPE: Type is the area that essential images or text should stay within; this ensures that the important text or pictures are not lost in the trimming process.

Critical Requirements:

    • All artwork must be provided with the bleed
    • All artwork must be supplied as a PDF All artwork must be supplied as 300dpi
    • All artwork must be supplied as CMYK
    • All artwork must be supplied with the fonts embedded

Tips: Use InDesign or Illustrator (or equivalent), while there are some great free tools for creating artwork they are not intended for print, for example, one our favourites for use online is PicMonkey, but we never use this for print.

Adobe tools are great and many of you may have Photoshop, but please don't be tempted to use Photoshop to create your design. While Photoshop is an excellent tool for editing images, we do not recommend it for creating PDFs for print as all text and logos will be rasterised.