Are you an Equipreneur?


An equipreneur is someone who starts their business because of their passion for horses, hoping to make a profit or a difference in the world to help horse owners and their horses. 


An equipreneur is willing to take risks to get their dream off the ground and isn't afraid to seize new opportunities as they arise. They diversify; they are always learning and probably also mucking out, riding, taking care of the family, all while making their business a success.


👋 Hello fellow equipreneur, I'm glad you found us! We love meeting and working with talented equine business owners.


Our team is made up of equipreneurs. We have all run various equine businesses from retail to riding coaches and, of course, our very special magazine (even if we do say so ourselves!)


Nurture Your Equine Niche

Is your niche open-minded equestrians keen to explore new ways of being with their horses, not just in terms of training but also in keeping and caring for their equine partners?


Horsemanship Journal and Western Horse UK deliver valuable content to this exact audience 6 times a year in a beautifully designed print magazine. Our audience chooses us so that they can enjoy quality time reading in-depth articles away from the glare and noise of phones and computers.


You can reach our engaged and loyal audience as they relax with the magazine and dazzle them with high-impact visual brand advertising.


Editorial Mission

Western Horse UK is the print and online resource for western riders throughout the UK. The best in western horsemanship from internationally renowned trainers, coaches and industry experts with award-winning editorial, photography and design.


Horsemanship Journal brings together inspiring and educational articles from horsemen and women worldwide. Horsemanship Journal features experts from many disciplines and schools of thought with no bias towards particular methods.


If you would like to discuss your brand marketing needs, we'd love to hear from you. You can call us 📞 01245 939001. If you're not ready to chat with us just yet, stay in touch by email. Keep scrolling to see how we can help your equestrian business 👇


Keep in Touch



Get in Front of your Niche in 2021

We have put together three budget-friendly brand marketing packages. These can be used either on their own or in combination to meet your objectives.



📢Raising your Profile - New for 2021!


This great-value marketing package will deliver simultaneous presence across a range of media, ensuring your voice is amplified. 



There are four main elements to the package, and these are:


     🎬A professionally produced video published on YouTube and our website.

     🎤A professionally scripted and delivered podcast recording, distributed and hosted on all the popular podcast broadcasters.

     📑A blog, written for you and hosted on the Horse Journal website.

     📖An article, written and published in either Horsemanship Journal or Western Horse UK – whichever you prefer.


These will be further shared across all of our social media groups and pages, resulting in a comprehensive, wide-reaching campaign. The video and podcasts will be available to audiences indefinitely or until you want them to be taken down if you have a time-limited offer.


You're going to be wondering how much all of this costs. This entire Raising your Profile package, comprising the four elements, will require an investment from you of just £100.


So what do we need from you to get started?

Whilst this appears like a lot, all we need from you is an hour of your time, and we will get to work. We will use this time to learn more about your business and the key messages you wish to communicate to your target audience.


You might be wondering if this package could benefit you.

You can use this package to launch a new product or service or raise awareness of your existing offering.


We'd suggest that you don't attempt to tell people everything there is to know about your business and what you do. Think carefully about the key things you wish to include - we can guide you on this. 


Remember, you should use each of the four elements to drive people to your own website, where they can find out much more about your business.


Finally, we'd urge you to secure your booking as soon as possible. We are confident that this package will be popular throughout 2021. To ensure we can deliver for you, even if you're not ready to get started.



📌We can put you on the equine map, quite literally 


Suppose you have a geographically based business that relies on visitors, for example, a saddler or an equestrian centre. In that case, you need as many people in your catchment area to know that you're in business and where you are. 



In every printed issue of Western Horse UK or Horseman Journal, we have a UK and Ireland map featuring all participating businesses. You will also benefit from a listing with your business name, the services you offer and how people can contact you or find you. This is also available on our website with clickable links through to your own website. 


We share this regularly with all our social media groups and pages, giving you a huge reach to your potential customers.


Horsemanship Directory

Western Directory


So how much will this cost you?

You can enjoy a year-round presence in all our printed magazine and online for just £195 or £16.66 a month.


You can now also choose an online-only map advertisement for £9.95per month, not only can you reach your niche consumer who is looking for equine businesses just like yours, but the links can also help with your SEO. Building strong backlinks can really help small business rank in search engines.




👀Display Advertising

Our colour printed magazines, Horsemanship Journal and Western Horse UK, offer the perfect way to show your ideal customer what you offer with a display advertisement. 


You simply decide what size of ad you want (choose from a quarter page, half or full page, or even better, the inside cover), choose how many issues you want to be featured in.



You can either provide the artwork to us or we can produce the ad for you for a small extra charge (waived when booking more than 1 advert).


Display ads provide credibility for your business and, of course, will reach more people than the print run as magazines are passed on between friends. 


Remember, you can take advantage of the opportunity to drive traffic to your own website using display advertising.


Advertising in six issues costs as little as £122.50 per issue for a quarter-page ad.


⏰Magazines are planned well in advance, so book your space now, even if you don't have artwork ready or don't yet know what your message will be. We can hold that space for you, and we will tell you when you need to get the info to us by.


Create maximum impact by combining Getting on the Map and Display Advertising.


We offer significant savings when these packages are combined and booked over multiple issues. 



Product Features

In each issue, our editors pick 5 products to feature in WH or HJ Loves. Each issue has a product theme. 


If you would like to submit a product to be considered, choose to stay in touch with us, and we will let you know the themes and how to submit your product.


April June August October

Essential Horsemanship Kit

We are looking to showcase rope halters, leads, lunges, mecates and other horsemanship training aids.

Horse First Aid

Everything the prepared equestrian should have in their equine first aid kit to deal with every day, knocks, bumps and cuts.

Horse Herbs

Herbal supplements to help your horse naturally, or to provide natural foraging interest.

Christmas gift guide

Everything a horseman or women could wish for themselves and their horse.




Readership 5,000 Published 6 times per year.

Western Horse UK and Horsemanship Journal Facebook followers 10k+

Engaged Facebook Groups

Average Facebook post reach 3k

10k Website visitors per month 

Twitter followers 1k+

Instagram follers 1k+






UK Western Riders are spread throughout England, Ireland, Wales and Scotland; many will be the only, or one of very few, western riders in their area. This distance makes access to trainers and like-minded individuals difficult; being the only western rider at an English livery yard takes determination.


Western riders in the UK dare to be different; many have converted from English riding styles. This network of devoted western riders is supported by some membership organisations. They connect with like-minded riders through social media.


Western Horse UK is the only online and print media dedicated to all western disciplines, supporting western riders with training, riding articles, and community news.



Horsemanship articles are for open-minded equestrians, keen to explore new ways of being with their horses, not just in terms of training but also in keeping and caring for their equine partners.


Over the decades, the ratio of working horses to pleasure horses has changed significantly. It has changed how equestrians wish to communicate and care for their horses. Horsemanship Journal readers are concerned with improving equine health, care and management. They desire a connection with their horses, with the horse's natural behaviour being the key to a mutually rewarding relationship.





❔Magazine Advertising Frequently Asked Questions❔



What is a Magazine Advertisement?


A typical advert is known as a display advert or print ad. They are colour and will sit alongside relevant content for the magazine reader.


Other adverts that you might see in a magazine are directories. Directories or guides are smaller ads but organise the adverts into themes so that readers can easily find what they are looking for. In our case, the guides are organised around a map.


Advertorials are written articles that allow you to speak directly to the audience and explain your product's aspects in detail, allowing you to build trust and credibility.



Are Magazine Advertisments Worth It?


A magazine ad allows you to reach a highly targeted niche audience. Online advertising can appear to be a cheap, quick way to get new clients. But how many new clients do you really get? How much did you actually pay for that click? How many hours did you spend trying to target the right audience?


You did target your niche audience, right? You didn't just boost a post or let social choose for you?


Magazines have already identified your exact niches. They provide them with relevant content that they actually sit and read (otherwise, they wouldn't subscribe). This guarantees your striking brand advertisement is placed in front of your target audience, who care about your products.

Choose wisely and be strategic with your marketing.



How Much do Magazine Adverts Cost?


Less than you think!

Our most popular package is just £16.65 a month, this includes a map entry in the printed publication you choose (Western Horse or Horsemanship) and our website. Our map directories are perfect for businesses in geographical areas.

Our bronze package, which includes a quarter-page display advert and map listing, is just £70pm.

Check out our advertising rates below.