EquiPrenuers

The way we listen to podcasts makes it feel much more personal than listening to the radio or listening to an audiobook in the car. It’s as if the person is speaking just to us and so we are more likely to focus on what’s being said, rather than it just being background noise. 

Think about the banner ads you last saw when you were browsing the internet.  If you don’t remember seeing any, is that because you’ve blocked them?  Or is it because you’ve learned to ignore them like you do if you’re listening to commercial radio?

Print should be a crucial part of your marketing campaign and not dismissed out of hand as old fashioned or expensive. It’s worth remembering that book sales are increasing once more, as people have missed the feeling of reading a book rather than reading from a digital reader.

You read that right. There’s little point paying to advertise in a magazine if you don’t give much thought to what goes in the space and what it looks like.

Surely that’s not right? The whole point of writing an article and getting it published is to generate new sales and business, isn’t it? To achieve that though, you need to give very careful thought as to what you want the reader to do once they have read your article.

The number in that headline is fictitious, but hopefully, the headline got your attention and will motivate you to read this blog. It’s about the importance of writing a powerful headline for your article, to ensure it will be read by as many people as possible.

Are you using the article to raise awareness of your business or a new service you’ve launched? Perhaps you want to position yourself as an expert in a particular field? Getting published is a great way to demonstrate your expertise.

If you are not a professional writer and would like some helpful tools, then we recommend the use of the Hemmingway app or Grammarly. Not only do these tools check grammar and spelling, but they also help you simplify your writing.

Many equestrian businesses struggle to find an equine marketing strategy that works for them. This is because there are many options available, and it can be challenging to know which ones will work best for your horse business. In this blog post, we will discuss how you can use magazine articles as part of an overall marketing strategy perfect for the equine industry and why doing so could help increase sales!

There's nothing worse than working on your beautiful advert design only to be told that you got the dimension wrong by the editor! A change of a few millimetres can mean that you have to re-think the whole design.

Magazines, it says, deliver outstanding performance, with a return of 130%, the highest ROI of all media outlets. It is the targeted approach of the advertising team that allows this channel to get more bang for its buck. 

An equipreneur is someone who starts their business because of their passion for horses, hoping to make a profit or a difference in the world to help horse owners and their horses. 

An equipreneur is willing to take risks to get their dream off the ground and isn't afraid to seize new opportunities as they arise. They diversify; they are always learning and probably also mucking out, riding, taking care of the family, all while making their business a success.