The way we listen to podcasts makes it feel much more personal than listening to the radio or listening to an audiobook in the car. It’s as if the person is speaking just to us and so we are more likely to focus on what’s being said, rather than it just being background noise.
All those details and everyday tasks like telephone support and admin tasks can be very time-consuming. While they are necessary, they often weigh you down and keep you from doing more high-level, strategic work.
Think about the banner ads you last saw when you were browsing the internet. If you don’t remember seeing any, is that because you’ve blocked them? Or is it because you’ve learned to ignore them like you do if you’re listening to commercial radio?
Print should be a crucial part of your marketing campaign and not dismissed out of hand as old fashioned or expensive. It’s worth remembering that book sales are increasing once more, as people have missed the feeling of reading a book rather than reading from a digital reader.
Surely that’s not right? The whole point of writing an article and getting it published is to generate new sales and business, isn’t it? To achieve that though, you need to give very careful thought as to what you want the reader to do once they have read your article.