EquiPrenuers

The way we listen to podcasts makes it feel much more personal than listening to the radio or listening to an audiobook in the car. It’s as if the person is speaking just to us and so we are more likely to focus on what’s being said, rather than it just being background noise. 

Think about the banner ads you last saw when you were browsing the internet.  If you don’t remember seeing any, is that because you’ve blocked them?  Or is it because you’ve learned to ignore them like you do if you’re listening to commercial radio?

Print should be a crucial part of your marketing campaign and not dismissed out of hand as old fashioned or expensive. It’s worth remembering that book sales are increasing once more, as people have missed the feeling of reading a book rather than reading from a digital reader.

You read that right. There’s little point paying to advertise in a magazine if you don’t give much thought to what goes in the space and what it looks like.

Surely that’s not right? The whole point of writing an article and getting it published is to generate new sales and business, isn’t it? To achieve that though, you need to give very careful thought as to what you want the reader to do once they have read your article.

The number in that headline is fictitious, but hopefully, the headline got your attention and will motivate you to read this blog. It’s about the importance of writing a powerful headline for your article, to ensure it will be read by as many people as possible.